Termaco x HELPY Media « Making Industrial Innovation Visible »

1. The Hero Enters the Scene

Termaco is a Quebec-based industrial power solutions company with decades of expertise in energy systems. Their latest innovation, TREE (Termaco Reserve Electrical Energy), is a mobile, modular battery energy storage unit designed for demanding environments — construction sites, telecom infrastructure, off-grid operations, and large-scale events.

With United Rentals onboard as a key distribution partner across North America, Termaco needed a launch video that could hold its own in a boardroom, on a trade show screen, or in a LinkedIn feed.

2. The Problem

TREE is a sophisticated piece of industrial hardware packed with invisible intelligence. Its value proposition — AI-based energy management, multi-source input compatibility, and extended battery life — lives entirely inside a sealed metal cabinet. Nothing about that is easy to show with a camera alone.

Termaco faced three specific challenges:

• Communicate technical depth without losing a non-engineering audience
• Shoot on-location at their Saint-Jean-sur-Richelieu facility while achieving a premium, studio-quality look
• Visualize internal systems — energy flows, battery architecture, source integration — that are physically impossible to film

3. The Allied Appears

HELPY Media developed a full hybrid production strategy built on two parallel tracks: cinematic live-action and targeted 3D animation — each doing what the other cannot.

Our role was to bridge engineering precision and brand storytelling, creating a video that feels authoritative to a technical buyer and compelling to an executive decision-maker at the same time.

4. The Twist

🎬 Live Production — Studio in the Factory

Rather than renting an external studio, we transformed a controlled zone inside Termaco's facility into a high-end shooting environment. Cold LED directional lighting created a technical, precision-grade aesthetic. Slow camera movements and carefully controlled reflections on the metallic surfaces of the TREE unit gave the footage a cinematic weight that matched the product's industrial credibility.

We captured every key proof point: the structural build quality, panel thickness, ventilation systems, modular architecture, and the control panel in active use — with technicians and engineers as authentic on-screen talent.

🖥️ 3D Animation — Making the Invisible Visible

Four targeted 3D animation sequences were produced to visualize what the camera cannot reach:

• Door cut-through (~5s): Internal protection and insulation layers revealed through a clean architectural cross-section
• Internal energy flow (~10–12s): The real-time path of energy between batteries, inverter, and output — rendered in a luminous, linear style
• Source integration (~8s): A graphic animation connecting grid, solar, and generator icons to the TREE unit
• Final energy glow (~5s): A stylized halo effect along the product's edges for the closing hero shot

Each 3D segment was designed to match Termaco's brand palette and integrate seamlessly with the live footage — never feeling like a tech demo, always feeling like a natural extension of the story.

5. The Magic Moment

The result is a 3-minute product video that earns credibility with engineers while inspiring confidence in buyers. Key outcomes:

• A cinematic hero shot of the TREE unit — lit, active, and commanding — that works as a standalone visual identity asset
• Technical complexity made accessible through animation, without dumbing down the product
• An authentic human dimension — Termaco's engineers and technicians on screen — that reinforces decades of industrial expertise
• A modular script structure (7 scenes) designed so individual segments can be repurposed as standalone clips

6. The Transformation

Before this video, TREE's story lived in spec sheets and sales decks. After, it lives in a visual narrative that can carry the product into any room — a trade show booth, a procurement meeting, a digital campaign.

Termaco now has a flagship content asset that does exactly what great product video should: it makes the viewer feel what the product does before they ever touch it.

7. The Call to Adventure

Do you have a complex industrial product that deserves a video as sophisticated as the engineering behind it?

At HELPY Media, we specialize in hybrid productions that combine live-action storytelling with motion design and 3D animation — turning technical excellence into visual impact.

‍

Let's take 30 minutes to discover what we can do for you.

‍

Project Details

Client: Drakkar Digital (Agency) and Termaco

Services: Video Production · 3D Animation · Motion Design · Industrial Storytelling

Duration: 3-minute product video

Location: Saint-Jean-sur-Richelieu, Quebec

Tools: DaVinci Resolve · Adobe After Effects · 3D Animation Suite