Huck it « Sharing the passion for mountain biking, one trail at a time »

1. THE HERO ENTERS THE SCENE

Huck It is a community dedicated to mountain bike and BMX enthusiasts. It's also an online store specializing in parts and accessories for two-wheeled enthusiasts.

Their goal: to create an authentic, entertaining video format that speaks directly to their community. Content that highlights new mountain bike destinations, local riders and the culture that unites an entire community.

2. THE PROBLEM

Bicycle enthusiasts are saturated with generic or overly commercial content. How do you captivate this ultra-engaged community without falling into disguised promotion? And above all: how do you showcase a new trail in an immersive, fun and informative way?

3. THE ALLIED APPEARS

HELPY Media was commissioned to create a hybrid video format - part broadcast, part reportage - designed for real mountain bike enthusiasts.

Our mission:

• To create rhythmic, community-based, immersive content that makes you want to go riding from the very first seconds.
• Promote a new mountain bike destination with breathtaking images.
• Give a voice to riders, enthusiasts and those who live and breathe the terrain.

4. THE TWIST

We've designed a show that's a cross between a documentary, a lifestyle capsule and community content:

• Spontaneous interviews with riders
• Spectacular action footage, captured on the new trails
• Dynamic editing, punchy music, stylized transitions
• Light, friendly narration, in keeping with the Huck It vibe

There's no set script - just the real thing, captured on the spot.

5. THE MAGIC MOMENT 

The result: a show enthusiastically welcomed by the community.

• Spontaneous sharing on the networks
• Riders who recognize themselves identify with the show and comment on it.
• Increased visibility for different partners and sponsors in an original, credible, and engaging format.

6. THE TRANSFORMATION

With this show, Huck It doesn't just sell parts. It connects, gathers and showcases local MTB culture. It becomes a media player in its own right, creating a space where riders feel seen, heard and inspired.

7. THE CALL TO ADVENTURE

Do you have a community, a passion, or a lifestyle to capture in images? At HELPY Media, we design bespoke video formats that combine action, storytelling, and emotion.

🎬 Bring your world to life. We'll help you film it.