Epiroc « Connecting innovation to reality in the field »

1. THE HERO ENTERS THE SCENE

Epiroc is a leading global player in the mining sector, renowned for its innovative technological solutions. With the acquisition of Meglab, the company wished to illustrate in concrete terms the benefits that this strategic union would bring to its customers, particularly in terms of electrification of mining operations.

2. THE PROBLEM

How can we clearly communicate this new offer, which is both technical and complex but essential for the future of the sector?

And how do we win the confidence of mining operators, who are faced with concrete challenges in the field: safety, efficiency, energy transition?

What's more, Epiroc wanted to back up its message with a credible customer testimonial.

The challenge: to film deep inside a remote mine in Red Lake, under extreme conditions and to tight deadlines.

3. THE ALLIED APPEARS

HELPY Media's mission was twofold:

• To create a strong, educational brand video on the Meglab x Epiroc integration
• To produce an authentic customer testimonial in the real-life environment of an electrified mine, more than 24 hours' drive from Montreal

Our role: to combine storytelling, technical capability, and operational efficiency in the field.

4. THE TWIST

We met the challenge thanks to:

🎬 A complete and agile production

• Shooting in difficult conditions: heavy equipment, dust, restricted access
• Multi-format capture: interviews, aerial drone footage, field and underground shots
• Rapid adaptation: short deadlines, shooting in Red Lake, logistical improvisation

🎬 Two complementary videos created:

• "An Electrified Future in Mining": a portrait of innovation through Meglab's integration and Epiroc's expertise
• "Red Lake Testimonial": the story of a customer who converted his fleet of diesel machines to electric, with Epiroc's support.

5. THE MAGIC MOMENT 

Despite the extreme conditions, the results are powerful:

• A credible, authentic, and human customer testimonial, captured at the heart of their daily lives
• A brand video that clearly explains a complex transformation without jargon
• Unique images shot in normally inaccessible environments, highlighting the operational confidence that Epiroc inspires

6. THE TRANSFORMATION

With these videos, Epiroc doesn't just talk about technology: it makes it tangible.

It demonstrates its ability to transform the mining industry by being present in the field, in the reality of the mines, at the service of its customers.

We show that we go the extra mile, right down to the mine floor, to deliver results.

7. THE CALL TO ADVENTURE

Do you have a complex message to get across? A transformation project to illustrate?

At HELPY Media, we film where others dare not go. We help you tell your story, however ambitious, with clarity, power and visual impact.

Let's take 30 minutes to discover what we can do for you.