Project Overview
Easy Sales wanted to prove that selling your car doesn’t have to be a hassle. HELPY Media created a dynamic, clear, and reassuring TV ad to highlight their 5-step promise. An accessible format that boosted brand awareness and built trust — even with first-time sellers.
Easy Sales
2022-07-19
DaVinci Resolve, Adobe After Effects
1. THE HERO ENTERS THE SCENE
Easy Sales is a Quebec-based company born from a passion for vehicles. Their mission? Offer a fast, human, and hassle-free way to sell your used vehicle: car, motorcycle, or anything with a motor.
In just a few clicks, clients get a quote, schedule a handover, and let the team handle the rest: paperwork, transport, and plates. A bold promise of simplicity in a complex industry.
2. THE PROBLEM
The market is flooded with impersonal platforms and unclear promises. Between scams, shady negotiations, and endless paperwork, selling a vehicle can quickly become stressful. So how do you promote an innovative service in a space dominated by dealers and classified ads? And more importantly, how do you show people that selling a vehicle can be as easy as ordering a pizza?
3. THE ALLIED APPEARS
HELPY Media was brought in to produce a punchy and reassuring TV commercial, centered on Vendre Simplement’s core promise: Sell your vehicle in 5 steps. No stress. No time wasted.
The goal: boost brand awareness and showcase how easy the process really is.
4. THE TWIST
To deliver that message in under 30 seconds, we focused on:
🎬 A turnkey production
- Clear, simple script based on the 5-step process
- Realistic scene of a customer selling without effort
- Friendly, down-to-earth tone rooted in everyday life
- TV-level post-production: polished visuals, dynamic pace, memorable logo
This ad was designed to speak to everyone—even those unfamiliar with cars or sales.
5. THE MAGIC MOMENT
As soon as the ad aired, the results came in:
- Spike in website traffic to easy-sales.ca
- Stronger brand recognition in the local market
- Customer feedback highlighting the trust inspired by the ad
The brand isn’t just seen—it’s remembered.
6. THE TRANSFORMATION
Easy Sales positioned itself as a modern, credible alternative in the vehicle resale world. No more endless negotiations, doubts, or paperwork—people now see there’s another way: A way that’s simple. Fast. And professional.
7. THE CALL TO ADVENTURE
Have a service that deserves to be better understood? A market to educate or a mindset to shift? At HELPY Media, we help you tell your story with creativity, clarity, and impact.
Let’s take 30 minutes — we’ll show you how to deliver the right message at the right time.
Project Gallery
